Technical judgment
Long-term experience in AI algorithms and mathematical training helps us test systems carefully instead of treating one answer as proof.
About MC Lab
Algorithms meet human decisions.
We are an independent four-person team of NYU and Royal College of Art graduates, combining quantitative rigor, AI experience, ecommerce practice and customer-centered design.
A compact team with complementary depth
Commercial context
We translate technical findings into product-page decisions a Shopify merchant can actually prioritize and deploy.
Buyer perspective
Service-design training keeps the work anchored in real shopping decisions, evidence and understandable deliverables.
Powerful internally. Simple in your hands.
Our private agent system and evidence base support research across major AI platforms, tailored prompt sets and repeatable evaluation. We do not publish the internal methodology. We deliver the captured evidence, diagnosis, source-ready artifact and next actions.
The objective is not to manufacture a claim that an AI will recommend you. It is to make the right product facts easier to retrieve, compare and verify.